PGA 2019 Show Trends - What to Expect

by Stephanie Leli

 Jan 16, 2019 at 2:07 PM

The PGA Show is where what’s new hits the industry before it hits the course or club - and word travels fast. That’s why professionals that are serious about golf and club management pay close attention to what happens here.

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6 Steps to Deliver Value-Add to Your Members

by Marilyn Cox

 Jan 03, 2019 at 6:30 PM

Personal tailored experiences are what your members expect every time they enter your club. You greet them by name, know their interests, and have connected with their families. But does this member experience extend to your online interactions?

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2019 Club Industry Trends

by Emily Latham

 Dec 27, 2018 at 7:01 PM

You can’t look forward without acknowledging the past - because the past is the strongest indicator of the future. And in the private club industry, the past indicates our continued path forward as innovators.

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How to Develop Trust with Your Board and Your Members

by Maria Holler

 Dec 20, 2018 at 2:05 PM

A club board is the best tool that we as club professionals could ever have… but only if we develop a trusting relationship with the board that then filters into the general membership of our club.

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Generational Membership: Your Guide to Making Everyone Happy - Almost

by Emily Latham & Danielle Donley

 Dec 13, 2018 at 6:18 PM

What is it like to be a part of one community, at different generational stages?

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Your Year End Accounting Checklist

by Stacy Zak

 Dec 10, 2018 at 3:54 PM

Review Year End Procedures, and Best Practices associated with your Clubessential Office Product

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The Evolution of Payments

by Rusty Hruby

 Dec 06, 2018 at 3:00 PM

The payment preferences of your members are going to evolve. Clubs must partner with companies that offer payments acceptance and processing as part of the overall package of services.

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How to Offer Self-Service to Your Members and Staff

by David Higgins

 Nov 30, 2018 at 1:00 PM

You've extended methods of self-service to your members in the form of reservations, mobile technology, and the like. But how can you do the same for your staff?

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Eliminate Time But Gain Insight: Reporting Made Simple and More Valuable

by Marilyn Cox

 Nov 21, 2018 at 6:00 PM

Develop highly customized reports. Use graphing options to visualize the story associated with the numbers. Generate custom financial statements and general ledger reporting, budget to actual comparisons, and more for time periods important to you. Use 100 stock reports.

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Thanksgiving On-the-Go: How to Extend At-Home Meal Service to Your Members

by Callie Fisher

 Nov 13, 2018 at 4:30 PM

Many clubs offer to go options for Thanksgiving dinner. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.

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Dining Outside: How Your Club Can Extend a Catered In-Person Experience to a Catered Online Experience (and why this matters)

by David Higgins

 Nov 12, 2018 at 9:30 PM

Here's how private club General Managers and Controllers manage to stay on top of everything.

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Three Steps for Developing an Inclusive Strategy for Current & Future Members

by Maria Holler

 Nov 02, 2018 at 7:30 PM

You may be asking yourself what protecting your brand has to do with making members feel inclusive. Members and staff want to feel good about the organization they are a part of so the public image of the club is vitally important. There are many things you can do to protect your brand from labels.

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Making Sense of it All: How Club Executives Get the Information They Need - and How They Put It to Use

by David Higgins

 Nov 01, 2018 at 8:30 PM

Here's how private club General Managers and Controllers manage to stay on top of everything.

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Mind Your Members - Mine Your Guests

by Marilyn Cox

 Oct 26, 2018 at 1:30 PM

Recognize the brand power of your members. Identify creative uses of your club space to entice guests. Think beyond basic demographics. Bring consistency to your reservation process. Leverage reservation systems and mobile apps to avoid inconsistencies and improve data capture. Give them a reason why. Leverage your marketing technology for personalization and segmentation based on preferences. Deliver invitations and event notifications through multiple channels like mobile applications and emails. Use your CRM system for historic insight to drive future outreach.

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In It to Win It: 5 Ways Your Country Club Can Beat Topgolf

by Emily Latham

 Oct 22, 2018 at 9:00 PM

Topgolf is your competition but here’s how you can beat them.

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