The PGA Show is where what’s new hits the industry before it hits the course or club - and word travels fast. That’s why professionals that are serious about golf and club management pay close attention to what happens here.
The PGA Show is where what’s new hits the industry before it hits the course or club - and word travels fast. That’s why professionals that are serious about golf and club management pay close attention to what happens here.
Personal tailored experiences are what your members expect every time they enter your club. You greet them by name, know their interests, and have connected with their families. But does this member experience extend to your online interactions?
You can’t look forward without acknowledging the past - because the past is the strongest indicator of the future. And in the private club industry, the past indicates our continued path forward as innovators.
A club board is the best tool that we as club professionals could ever have… but only if we develop a trusting relationship with the board that then filters into the general membership of our club.
What is it like to be a part of one community, at different generational stages?
Review Year End Procedures, and Best Practices associated with your Clubessential Office Product
The payment preferences of your members are going to evolve. Clubs must partner with companies that offer payments acceptance and processing as part of the overall package of services.
You've extended methods of self-service to your members in the form of reservations, mobile technology, and the like. But how can you do the same for your staff?
Develop highly customized reports. Use graphing options to visualize the story associated with the numbers. Generate custom financial statements and general ledger reporting, budget to actual comparisons, and more for time periods important to you. Use 100 stock reports.
Many clubs offer to go options for Thanksgiving dinner. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.
Here's how private club General Managers and Controllers manage to stay on top of everything.
You may be asking yourself what protecting your brand has to do with making members feel inclusive. Members and staff want to feel good about the organization they are a part of so the public image of the club is vitally important. There are many things you can do to protect your brand from labels.
Here's how private club General Managers and Controllers manage to stay on top of everything.
Recognize the brand power of your members. Identify creative uses of your club space to entice guests. Think beyond basic demographics. Bring consistency to your reservation process. Leverage reservation systems and mobile apps to avoid inconsistencies and improve data capture. Give them a reason why. Leverage your marketing technology for personalization and segmentation based on preferences. Deliver invitations and event notifications through multiple channels like mobile applications and emails. Use your CRM system for historic insight to drive future outreach.
Topgolf is your competition but here’s how you can beat them.