Connecting Authentically - Why Social Media is a Gift to Your Members

by Marilyn Cox

 Dec 23, 2019 at 3:42 PM

The rise of social media has had a massive impact on the role in decision making and brand advocacy.

Read More

2020 Begins the Experience Age for the Club Industry - 5 Trends

by Marilyn Cox

 Dec 20, 2019 at 12:30 PM

Ohmagosh, it’s time once more for the multitude of annual predictions posts! But this coming year promises to be particularly pivotal.

Read More

Off Course is On Target – for Women

by Devin Meister

 Dec 17, 2019 at 3:04 PM


For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.

Read More

Holiday Club Dinners To Go

by Devin Meister

 Nov 27, 2019 at 1:00 PM

Many clubs offer to-go options for holiday dinners. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.

Read More

The Gift of Payments – For You and Your Members – No Catch

by Devin Meister

 Nov 20, 2019 at 2:42 PM

You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.

Read More

Modernize Your Club Plan Process - A Tool for Your 2020 Planning

by Marilyn Cox

 Nov 18, 2019 at 2:49 PM

I’m a believer, and practitioner of the 1/3 – 2/3 rule. 

Read More

Saluting Veterans On Course Foundation

by Stephanie Stouffer

 Nov 07, 2019 at 9:51 PM

The On Course Foundation supports the recovery of wounded, injured and ill Service personnel and veterans through golf. Golf offers an opportunity where players of all skills and background can compete to improve not only physically, but to build mental strength to overcome adversity as well.

Read More

The Year of Clubs Within Clubs

by Marilyn Cox

 Oct 22, 2019 at 4:23 PM

There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:

Read More

Developing the Next Generation of Club Leaders Workbook

by Devin Meister

 Oct 04, 2019 at 3:00 PM

The club industry is changing, we all recognize that. What can you do to stay ahead?

Read More

The Role of Data in the Experience Economy

by Marilyn Cox

 Sep 23, 2019 at 7:21 PM

Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.

Read More

The Experience Age Is Coming - Will Your Club Keep Its Throne?

by Marilyn Cox

 Aug 23, 2019 at 6:10 PM

The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).

Read More

Create a Driveway-to-Driveway Experience

by Devin Meister

 Jul 26, 2019 at 4:53 PM

When does the member experience start at your club? Historically, we'd say that experience would start the moment the member arrives through the gate.

Read More

Announcing the Private Club Industry's First Predictive Analytics Platform

by Devin Meister

 Jul 16, 2019 at 12:36 PM

Clubessential, an all-in-one member engagement and management software provider for private clubs, is excited to announce the launch of their Membership Analytics Predictor solution, the private club industry’s first predictive analytics platform.

Read More

Find Your Way Forward

by Devin Meister

 Jul 05, 2019 at 7:47 PM

Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.

Read More

Before You Click the Upgrade

by Stephanie Stouffer

 Jun 26, 2019 at 8:34 PM

5 Questions to Ask Before You Upgrade Your Accounting Software for “Free”

Read More