The rise of social media has had a massive impact on the role in decision making and brand advocacy.
Connecting Authentically - Why Social Media is a Gift to Your Members
by Marilyn Cox
Dec 23, 2019 at 3:42 PM
2020 Begins the Experience Age for the Club Industry - 5 Trends
by Marilyn Cox
Dec 20, 2019 at 12:30 PM
Ohmagosh, it’s time once more for the multitude of annual predictions posts! But this coming year promises to be particularly pivotal.
Off Course is On Target – for Women
by Devin Meister
Dec 17, 2019 at 3:04 PM
For too many years it was an open secret, or more accurately, an accepted norm, that the private country club model catered to men and golf, and probably in that order.
Holiday Club Dinners To Go
by Devin Meister
Nov 27, 2019 at 1:00 PM
Many clubs offer to-go options for holiday dinners. This is a wonderful way for you to serve your members without having to host the dinner at the club, allowing the staff to spend precious time with their own families.
The Gift of Payments – For You and Your Members – No Catch
by Devin Meister
Nov 20, 2019 at 2:42 PM
You work hard to create an exceptional experience for your members. You’ve poured over plans for capital improvements, ensured that your food and cocktail menus reflect the latest trends, and updated your website technology.
Modernize Your Club Plan Process - A Tool for Your 2020 Planning
by Marilyn Cox
Nov 18, 2019 at 2:49 PM
Saluting Veterans On Course Foundation
by Stephanie Stouffer
Nov 07, 2019 at 9:51 PM
The On Course Foundation supports the recovery of wounded, injured and ill Service personnel and veterans through golf. Golf offers an opportunity where players of all skills and background can compete to improve not only physically, but to build mental strength to overcome adversity as well.
The Year of Clubs Within Clubs
by Marilyn Cox
Oct 22, 2019 at 4:23 PM
There is a trend impacting both private country clubs and boutique fitness studios. Social clubs, fitness clubs, country clubs, and even retailers are trying to satisfy 3 major audiences that all share a common need:
The Role of Data in the Experience Economy
by Marilyn Cox
Sep 23, 2019 at 7:21 PM
Over the last decade, clubs have been inundated with data to help them optimize club operations. However, this valuable O-data (operational data) is typically fragmented, stored in various systems, and difficult to align into a narrative that informs the board and club decision-making.
The Experience Age Is Coming - Will Your Club Keep Its Throne?
by Marilyn Cox
Aug 23, 2019 at 6:10 PM
The member experience is top of mind for many clubs and has been from the start. Step outside of the private club industry and you’ll see that attention to member and customer experiences are reaching a coming of age - The Experience Age (more on this later).
Create a Driveway-to-Driveway Experience
by Devin Meister
Jul 26, 2019 at 4:53 PM
When does the member experience start at your club? Historically, we'd say that experience would start the moment the member arrives through the gate.
Announcing the Private Club Industry's First Predictive Analytics Platform
by Devin Meister
Jul 16, 2019 at 12:36 PM
CINCINNATI, July 16, 2019 - Clubessential, an all-in-one member engagement and management software provider for private clubs, is excited to announce the launch of their Membership Analytics Predictor solution, the private club industry’s first predictive analytics platform.
Find Your Way Forward
by Devin Meister
Jul 05, 2019 at 7:47 PM
Maturity models represent how organizational capabilities evolve in a stage-by-stage manner along an anticipated, desired, or “logical” maturation path.
